We love breaking new technical ground, in fact it defines us, and especially when it comes to the marketing side of our business. Sure all these newfangled things take some of us old timers a bit back and sometimes it takes awhile, but when I start to implement our prototype concepts and discover what’s missing and wrong with my own two hands, I truly begin to see the possibilities, I must say – I get it!
Quick Response Codes (QR Codes) – Take 2
Just a few months ago we launched a new yard sign rider that utilized QR codes and single property websites to provide quick access for potential drive-by buyers to detailed information about the home and additional contact options.
We were one of the first companies in the country to do this and have received queries from several other Realtors® from all across the country. We were even interviewed and highlighted in a recent Realtor Magazine Article regarding our approach, sub-titled as ‘A Coded Opportunity‘. Nevertheless we made some mistakes in our first attempt and roll-out which we have now resolved.
Mobile Phones – The New Internet Browsers
Gen-X home buyers purchase 6 out of 10 homes on the market and Gen-X’ers, as I write this post, are between 28-45 years old! Combine this with the next youngest demographic Gen-Y, and these real estate consumers will buy and sell just about every home on the market for the balance of our Boomer lifetimes. So we are not playing around here this demographic is completely for real and deserving of your attention when marketing your home for sale!
Here is the catch, Gen-X’ers along with Gen-Y think desktops are for office work and laptops are cumbersome, oh my! Yes with the new advent of smart phones like the Iphone, Android, Palm, and of course my own old stand-by the Blackberry more and more Internet browsers are these small screen devices. This is especially true when discussing virtual-sign-calls from drive-by buyers out in the field. Take it a bit further and why not provide a Free Mobile Phone App that can be downloaded directly from the Yard Sign.
Thus within our now launched 1st round of QR Code Improvements we have customized our website to detect the particular device requesting information on a particular listing and have optimized the output to display very effectively on hand-helds, laptops, or wide screen desktop computers.
Welcome to the world of the ‘Electronic Home Flyer’ provided in a proper format and best of all the Flyer Bin is never empty. 
- Elizabeth
